Privacy policy

Last updated: 7 November 2026

This Privacy Policy explains how Deluxe Electrical Fittings Trading L.L.C, trading as Deluxe Electricals ("we", "us", "our"), collects, uses and protects your personal information when you visit www.deluxeuae.com (the "Site"), buy from us, or contact us. We handle personal data in line with the laws of the United Arab Emirates, including Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data.

Information we collect

  • Contact and order details you give us: name, phone number, email address, billing and delivery address, company name and order history.
  • Account details if you create an account: login email and password (stored securely by Shopify).
  • Payment information: card payments are processed by our payment providers. We do not see or store your full card details.
  • Messages you send us by email, WhatsApp, phone or the contact form.
  • Browsing data collected automatically through cookies and similar technologies, such as device and browser type, IP address, pages viewed and products added to cart.

How we use your information

  • To process, deliver and support your orders, including returns, refunds and warranty claims.
  • To reply to your enquiries and provide quotations.
  • To send order and delivery updates by email, SMS or WhatsApp.
  • To send marketing emails if you subscribe. You can unsubscribe at any time using the link in any email.
  • To prevent fraud and keep the Site secure.
  • To understand how the Site is used and improve it, and to measure and show our advertising (for example, on Google).
  • To meet our legal, tax and accounting obligations.

Who we share it with

We do not sell your personal information. We share it only where needed to run our business:

  • Shopify, which hosts our online store.
  • Payment providers, to process payments.
  • Courier and delivery companies, to deliver your order.
  • Analytics and advertising services such as Google, to understand Site use and run ads.
  • Authorities, where required by law.

Some of these providers may store data outside the UAE. Where that happens, we rely on them to protect it with appropriate safeguards.

Cookies

We use cookies to keep your cart working, remember your preferences, and understand how visitors use the Site. You can block or delete cookies in your browser settings, but parts of the Site may not work properly without them. More information about Shopify's cookies is at shopify.com/legal/cookies.

How long we keep it

We keep order and invoice records for as long as UAE law requires for tax and accounting purposes. Other information is kept only as long as needed for the purposes above.

Your rights

You can ask us to access, correct or delete your personal information, or to stop sending you marketing. Contact us using the details below and we will respond within a reasonable time. We may need to verify your identity first.

Children

Our Site is not intended for children, and we do not knowingly collect information from them.

Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top shows when it was last changed.

Contact us

Deluxe Electrical Fittings Trading L.L.C
Showroom 40, Al Jaziri 1 Building, Nakheel Street, Deira, Dubai, United Arab Emirates
Customer care: +971 50 536 2775
Office & WhatsApp: +971 4 222 4571
Email: sales@deluxeelectricals.me